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a RAVE celebration for the dazed 100 pop culture disruptors

Scope

Experience Design

Influencer Programming

Photography

Social Content

Stage Design

The Client

As Calvin Klein's experiential agency of record in 2017, the inauguration of our creative partnership kicked off with a massive Bushwick rave. In honor of that year’s Dazed 100. Institute was tasked with creating a night of music and entertainment for the next wave of creative talent across fashion, design, architecture and music.

The Process

Institute was deeply inspired by the Berlin nightlife circuit, taking over a vacant Bushwick warehouse. Inside, projectors bathed two rooms in gray and showcased ambient projections of the Dazed 100 names alongside an interactive wheat-pasting wall. For the main event, a kinetic light show by renowned lighting designer Tobias Rylander met a custom stage design of moving mirrors. The mirrors flashed and pulsated alongside performances by Heron Preston, Arca, and Kelela well into the early morning.

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ALL PROJECTS
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