A RAVE LINEUP THAT WOULD GO ON TO BECOME HOUSEHOLD NAMES
Scope
Brand Strategy
Content Creation
Digital Experience
Digital Strategy
Experience Design
Influencer Programming
Photography
Social Content
Stage Design
Creative Direction
The Client
As Calvin Klein's experiential agency of record, Institute created an immersive, musically influenced program in Palm Springs to kick off the #mycalvins summer program. The objective: create a tentpole consumer-facing event to support a massive Coachella weekend.
The Process
Taking over an abandoned Sam’s Club, we assembled a DJ lineup of festival-caliber talent, drawing a crowd of 4,000+ attendees at the height of Coachella’s opening night. Dubbed the CK Desert Warehouse Sessions, the event was marked with performances by Alesso, Virgil Abloh, Guillaume Berg, and Eclair Fifi, as well as lighting design by Tobias Rylander. Lasting until well past 4AM, the live stream was hosted on CalvinKlein.com to an audience of millions.
ALL PROJECTS