Virgil
A RAVE LINEUP THAT WOULD GO ON TO BECOME HOUSEHOLD NAMES

Scope

Brand Strategy

Content Creation

Digital Experience

Digital Strategy

Experience Design

Influencer Programming

Photography

Social Content

Stage Design

Creative Direction

The Client

As Calvin Klein's experiential agency of record, Institute created an immersive, musically influenced program in Palm Springs to kick off the #mycalvins summer program. The objective: create a tentpole consumer-facing event to support a massive Coachella weekend.

The Process

Taking over an abandoned Sam’s Club, we assembled a DJ lineup of festival-caliber talent, drawing  a crowd of 4,000+ attendees at the height of Coachella’s opening night. Dubbed the CK Desert Warehouse Sessions, the event was marked with performances by Alesso, Virgil Abloh, Guillaume Berg, and Eclair Fifi, as well as lighting design by Tobias Rylander. Lasting until well past 4AM, the live stream was hosted on CalvinKlein.com to an audience of millions.

Virgil
ALL PROJECTS
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