kithland lineup
A DEBUT MULTIMEDIA FASHION EXPERIENCE THAT SHUT DOWN MEATPACKING

Scope

Creative Direction

Experience Design

The Client

KITH, known for its iconic place in the streetwear industry, wanted to reward and engage their loyal consumers with a unique experience for New York Fashion Week. It would also be the debut of their first ever runway show, showcasing three distinct themes that inspired the collections: Beach, City and Mountain. Each theme represented a different dimension of the brand: its New York roots, and its trajectory to open stores in Miami and Aspen, Colorado.

The Process

Institute transformed the Samsung 837 space in Meatpacking to create a fully immersive show. Original content was curated to compliment each of the collection inspirations, while ambient and natural to the surrounding environment. It was important that the show be a true celebration of the Kith brand -  so as part of the unorthodox format, Institute created an evening-long, interactive experience for its guests. A-Trak curated the soundtrack live during the runway, with every collection chapter transitioned by a live musical performance: Fabulous, The Lox, Mase and Ja Rule included.

kithland lineup
ALL PROJECTS
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