Image of skincare on a pink backround
The power and innovation of Korean skincare in a simple and easy to use format


Brand Strategy

Brand Identity

Brand Messaging

Creative Direction


The Client

Panacea would bring the sensibilities of advanced Korean skincare to the modern American consumer - and at an attainable price point. Its mission: simplify a typically elaborate “10 step” routine down to 3, while also encouraging thoughtful lifestyle changes across the consumer’s day-to-day.

The Process

Institute drew inspiration from various daily intentions and simplifying the key components to a healthy skin routine. This came to life through a circle-centric brand identity, natural photography, and innovative package design.

Image of skincare on a pink backround
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