Image of skincare on a pink backround
The power and innovation of Korean skincare in a simple and easy to use format

Scope

Brand Strategy

Brand Identity

Brand Messaging

Creative Direction

Photography

The Client

Panacea would bring the sensibilities of advanced Korean skincare to the modern American consumer - and at an attainable price point. Its mission: simplify a typically elaborate “10 step” routine down to 3, while also encouraging thoughtful lifestyle changes across the consumer’s day-to-day.

The Process

Institute drew inspiration from various daily intentions and simplifying the key components to a healthy skin routine. This came to life through a circle-centric brand identity, natural photography, and innovative package design.

Image of skincare on a pink backround
ALL PROJECTS
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