PATRON VIDEO
THE SPIRIT HEAVYWEIGHT RALLYING CRY FOR THE HOLIDAY SEASON

Scope

Creative Direction

Content Creation

Social Content

Digital Experience

Digital Strategy

The Client

To ring in the new 2017 year, Patron Tequila wanted to create a film that honored the spirit of celebration. Patron doesn’t set out to create moments - it only perfects them..

The Process

Through sound design, editing, and composition, Institute distilled the celebratory mood into an energetic one-minute montage.The film debuted just before New Years Eve on Patron's website and social channels, and continued to live on throughout the year across a multitude of platforms.

PATRON VIDEO
ALL PROJECTS
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