Scope

The Client

Rosaluna is an all natural, non-GMO, gluten-free Mezcal that is hand-made in the rolling mountains of Oaxaca, Mexico. It's vision is to introduce people the ever-growing category by sharing the Magic of Mezcal.

The Process

In 2018, Nate Brown, our Founder & Creative Director, partnered with best friend and former Me Undies COO to create Rosaluna, an award-winning mezcal that was born out of a desire to introduce more people to the intimidating, yet fast-growing, mezcal category. The task was to create a brand that was positioned as the introduction to the category, one that is magical, exciting, and filled with vibrancy and joy. We developed the entire brand, from naming, to strategy and position, to identity, packaging design, marketing materials, and experiences.