Thousand Fell is a new line of biodegradable sneakers that aims to reduce the amount of synthetic waste that is dumped in American landfills each year. It champions the circular economy with a best-in-class product, an easy-to-use recycling program, and a steady stream of engaging content for the environmentally conscious.
The mission of “championing the circular economy” was an exciting one for Institute. We wanted to embrace a visual style that was welcoming, inviting, and modern. When we set out to create the initial assets for the brand, including photography, social, and digital programming - we focused on a creative pallet that embodied all of these values.