White shoes against a blue-sky
INNOVATIVE FOOTWEAR THAT DREAMS OF A LANDFILL- FREE FUTURE.

Scope

Creative Direction

Photography

Brand Messaging

Brand Strategy

Social Media

Content Creation

Digital Strategy

Influencer Programming

The Client

Thousand Fell is a new line of biodegradable sneakers that aims to reduce the amount of synthetic waste that is dumped in American landfills each year. It champions the circular economy with a best-in-class product, an easy-to-use recycling program, and a steady stream of engaging content for the environmentally conscious.

The Process

The mission of “championing the circular economy” was an exciting one for Institute. We wanted to embrace a visual style that was welcoming, inviting, and modern. When we set out to create the initial assets for the brand, including photography, social, and digital programming - we focused on a creative pallet that embodied all of these values.

White shoes against a blue-sky
A young woman jumping in the air, arms raised, wearing clean white shoes and jeans
A young woman jumping in the air wearing clean white shoes and a pink jacket
A young woman jumping in the air, arms raised, wearing clean white shoes and jeans
A young woman jumping in the air wearing clean white shoes and a pink jacket
A young woman jumping in the air, arms raised, wearing clean white shoes and jeans
A young woman jumping in the air wearing clean white shoes and a pink jacket
A white shoe stacked atop coconuts with a multicolored backdrop
Air fresheners shaped like shoes
A man holding white shoe in the air with a multicolored backdrop
A white shoe stacked atop coconuts with a multicolored backdrop
Air fresheners shaped like shoes
A man holding white shoe in the air with a multicolored backdrop
A white shoe stacked atop coconuts with a multicolored backdrop
Air fresheners shaped like shoes
A man holding white shoe in the air with a multicolored backdrop
A young asian man wearing khakis and a colorful jacket jumps into the air wearing crisp white shoes
Text that reads "Recycle-able sneakers you won't believe aren't real leather" -CUT
A young asian man wearing khakis and a colorful jacket jumps into the air wearing crisp white shoes
Text that reads "Recycle-able sneakers you won't believe aren't real leather" -CUT
A young asian man wearing khakis and a colorful jacket jumps into the air wearing crisp white shoes
Text that reads "Recycle-able sneakers you won't believe aren't real leather" -CUT
A young woman jumping into the clouds, brown hair flying, wearing crisp white sneakers
A young woman jumping into the clouds wearing crisp white sneakers
A young woman jumping into the clouds, brown hair flying, wearing crisp white sneakers
A young woman jumping into the clouds wearing crisp white sneakers
A young woman jumping into the clouds, brown hair flying, wearing crisp white sneakers
A young woman jumping into the clouds wearing crisp white sneakers
Crisp white sneakers on a bright yellow backdrop
Text that reads "Thousand Fell toes the line in pursuit of affordable vegan" -WWD
Crisp white sneakers on a bright pink backdrop
Crisp white sneakers on a bright yellow backdrop
Text that reads "Thousand Fell toes the line in pursuit of affordable vegan" -WWD
Crisp white sneakers on a bright pink backdrop
Crisp white sneakers on a bright yellow backdrop
Text that reads "Thousand Fell toes the line in pursuit of affordable vegan" -WWD
Crisp white sneakers on a bright pink backdrop
A list of how Thousand Fell practices fair labor
A graph detailing Thousand Fells circular economy
An animated stack of boxes with shoes on top with shoes laid against a bright blue backdrop
A list of how Thousand Fell practices fair labor
A graph detailing Thousand Fells circular economy
An animated stack of boxes with shoes on top with shoes laid against a bright blue backdrop
A list of how Thousand Fell practices fair labor
A graph detailing Thousand Fells circular economy
An animated stack of boxes with shoes on top with shoes laid against a bright blue backdrop
One final image of a young man falling through the sky wearing crisp, white sneakers
ALL PROJECTS
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