warm lighting
Todd Snyder dazzles under warm light for his Fall/Winter mens collection.


Creative Direction

Experience Design

Stage Design

The Client

Todd Snyder is an iconic and consistent figure in New York Mens Fashion Week every year. For his 2018 collection, he wanted to transport guests to a downtown Jazz club.

The Process

Institute ran with Todd's inspiration, deconstructing the Jazz concept and bringing forth an immersive fashion show experience. A custom ceiling, consisting of 180 halogen bulbs that hung over the runway, shrouded the models and audience in an eerie haze. The amber glow served as an appropriate backdrop for a live performance by Grammy winning trumpeter Keyon Harrold. The experience was designed to showcase an elevated, old-school sensibility, but also the modern aesthetic that Todd Snyder had already become synonymous with.

warm lighting